Archive: Academy Contributions

April 25, 2024

A good idea for many good ideas: generative AI.

December 13, 2023

Study on the effectiveness of healthcare influencer marketing

November 29, 2023

Use case: How pharmaceutical companies optimize their online presence with DXP

November 14, 2023

Advantage DXP

October 20, 2023

Brands make markets

October 19 2023

From website to digital experience platform (DXP)

September 21, 2023

Daring more Rx brand: creating value through brand identity

02 June 2023

Making Rx brands visible in the digital space

May 24, 2023

With the flicker effect into brand memory

April 27, 2023

Gender: Unhealthy egalitarianism

March 13, 2023

This is why we need gender-specific communication

January 23, 2023

Tips for successful influencer marketing in healthcare

November 30, 2022

Influencer marketing in the healthcare context

October 19, 2022

Pharma goes viral? TikTok and pharmaceutical companies fit together?

05 October 2022

Influencer know-how Part 6: Influencers as a sensible building block in content marketing. What do I have to pay attention to?

06 July 2022

Influencer know-how part 5: Influencer or content creator? Yes, which is it?

April 27, 2022

I am a real agency child

April 12, 2022

Smoke free on prescription

06 March 2022

Influencer know-how part 3: Oh, that's influencer marketing?

07 December 2021

Influencer know-how part 2: Credible storytelling

October 18, 2021

There is great potential for Rx

07 October 2021

Influencer Know-How Part 4: Patient Empowerment!

06 October 2021

Influencer know-how part 1: added value instead of advertising

July 15, 2021

The opportunities of influencer marketing for serious illnesses