Influencer marketing also has great potential for the healthcare industry. However, different rules apply. Which regulations should pharmaceutical companies observe? What are important key figures? And how do you find suitable ambassadors? Christine Illner, Influencer Campaigning Manager at Schmittgall HEALTH, tells us in her article for Health Relations.
"Influencer marketing in healthcare? That's not possible!" These or similar statements and prejudices are now more and more a thing of the past. The fact is: More and more pharmaceutical companies are opening up to healthcare influencer marketing, recognizing opportunities and potential. After all, a large number of patients - as an important target group - are cavorting in social networks and can be reached in a targeted manner via influencer marketing.
To read the full article, visit: https://www.healthrelations.de/influencer_marketing_healthcare/
