The fact is that around 80 percent of Rx products are not consistently managed as a brand. This is the result of a field study conducted by Schmittgall HEALTH. A great opportunity for pharmaceutical companies to be a decisive step ahead of the competition through branding!
Strong Rx brands give doctors orientation. After all, they also make their decisions according to brand psychology rules.
Read about the consistent brand development in the Rx area, underpinned by two successful, strong Rx brands, in this specialist article:
https://www.healthrelations.de/markenkommunikation-rx-produkte/
Or request our white paper "How real brand building in Rx creates winners" free of charge.
