Launching a drug on the German market for which there is still little communication in this country and which also requires a prescription? How do you bring that closer to the target group? It's simple: generate real experience values, create awareness for the therapy and make the application tangible. Nothing is more suitable for this than influencer marketing.
According to the German Federal Ministry of Health, almost a quarter of adults in Germany smoke (1). Many of them harbor the desire to quit and get rid of their nicotine addiction. Often, beliefs stand in the way: many failed attempts, self-doubt and a lack of effective methods prevent them from reaching their goal. The newly founded company Aflofarm Deutschland GmbH is now launching a prescription solution on the German market. Smoking cessation on prescription? Sounds unusual, but nicotine addiction is a disease and should be treated by a doctor.
Sources:
(1) https://www.bundesgesundheitsministerium.de/service/begriffe-von-a-z/r/rauchen.html
The full article can be found here: https://www.healthrelations.de/influencer-maerketing-rauchfrei/
