The topic of gender is still highly frequent on everyone's lips: in connection with linguistic aspects such as the gendering of texts, when it comes to taking gender into account in medicine and research, but also with regard to addressing target groups in the context of healthcare marketing.
But how do things look in practice? Are we on the way to a comprehensive consideration of gender aspects or is there still a need to catch up, and if so, in which areas?
You can find the full article here: PM Report 03 | 2023
