How efficient are influencers*inside in healthcare-marketing? What importance do Healthcare-influencers*inside in the marketing mix? What should you look out for in healthcare influencer marketing?
Influencer marketing has become an indispensable communication tool in marketing. In our fast-paced, increasingly impersonal society, digital opinion leaders give us a sense of closeness - as long as they remain credible and authentic.
In the healthcare sector in particular, the individual target group can be reached very effectively and in a targeted manner via influencers. Scattering losses are low. The decisive KPI is optimal reach, not maximum reach. And in real stories from real people.
In cooperation with the market research institute K&A Brand Research, we initiated a study on the effectiveness of influencer marketing in the healthcare sector.
We have prepared the most important takeaways from the results for you in our handout "The impact of influencers on healthcare issues", which is available for you to download free of charge.
