Type: Professional article

March 10, 2025

Patient influencers: empathy in healthcare communication

December 11, 2024

Let's be brave

December 04, 2024

Patient influencers: do we need quality standards?

September 09, 2024

Creative Bravery: Why healthcare marketing needs courageous creation

June 13, 2024

Healthy brands: health as "the next big thing"

April 25, 2024

A good idea for many good ideas: generative AI.

November 29, 2023

Use case: How pharmaceutical companies optimize their online presence with DXP

November 14, 2023

Advantage DXP

October 20, 2023

Brands make markets

October 19 2023

From website to digital experience platform (DXP)

02 June 2023

Making Rx brands visible in the digital space

May 24, 2023

With the flicker effect into brand memory

April 27, 2023

Gender: Unhealthy egalitarianism

March 13, 2023

This is why we need gender-specific communication

October 19, 2022

Pharma goes viral? TikTok and pharmaceutical companies fit together?

05 October 2022

Influencer know-how Part 6: Influencers as a sensible building block in content marketing. What do I have to pay attention to?

06 July 2022

Influencer know-how part 5: Influencer or content creator? Yes, which is it?

May 01, 2022

From the "sagging" idea to the omnichannel campaign

April 27, 2022

I am a real agency child

April 12, 2022

Smoke free on prescription

06 March 2022

Influencer know-how part 3: Oh, that's influencer marketing?

07 October 2021

Influencer Know-How Part 4: Patient Empowerment!

July 15, 2021

The opportunities of influencer marketing for serious illnesses

August 01, 2020

Sending the gut on a volcanic cure