The initial situation
The Pneumology Business Unit at BERLIN-CHEMIE AG pursues the goal of ensuring that respiratory diseases and a good quality of life are compatible. On this basis, the company develops training and continuing education programs designed to support healthcare professionals and patients in their treatment and help them optimize it.
The challenge
The continuing education and training programs offered by BERLIN-CHEMIE AG provide significant added value for healthcare professionals and patients. However, these programs are only partially associated with the company, if at all.
The Insight
Respiratory diseases are the third leading cause of death in Germany. Millions of people suffer from chronic, debilitating symptoms. As one of the leading pharmaceutical manufacturers, BERLIN-CHEMIE AG wants to work with experts to continuously improve the care of people with pulmonary diseases.
The creative twist
Linking the training and continuing education offerings with the sender BERLIN-CHEMIE AG via an attitude campaign called "WIR GEMEINSAM" (WE TOGETHER) for the umbrella brand. This campaign focuses on the company's DNA and aspirations and positions BERLIN-CHEMIE as an important team member in the treatment of respiratory diseases: With BERLIN-CHEMIE – side by side in pneumology.
The result
In order to reach an increasingly digital target group, a website was developed that not only hosts continuing education and training courses, but also products for the field of pulmonology. In addition, PneumoChannel magazine regularly publishes online news from the field of pulmonology. Traditional print media and trade fair materials round off the overall campaign.
Other projects and campaigns
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