Schmittgall Werbeagentur GmbH
Albstraße 14
70597 Stuttgart
+49 (0)711 604460
info@schmittgall.de
Leaky Gut is the cause of many gastrointestinal problems. PANACEO Med Gut Repair by Dr. Kade Health Care is a medical product specifically developed for the treatment of Leaky Gut Syndrome.
Leaky gut syndrome is largely unknown. Therefore, in order to increase product demand, a creative idea was needed to create awareness and attention for the problem.
The market in the area of intestinal health is booming. The jungle of feel-good products obscures the fact that serious causes can lie behind some complaints. So leaky gut syndrome needs to be established before it can be addressed.
In the print and online campaign, we set typographic messages to the theme by depicting some of the letters like holes - in keeping with the Leaky Gut phenomenon "holes in the gut".
A large poster near the POS rounds off the integrated campaign and makes it easy to experience what leaky gut means.