Awardwinning, multichannel campaign, non-Rx, social media campaign
LIVADUR® is an innovative dietary supplement to support muscle strength and function for people over the age of 30. The carefully balanced combination of creatine, magnesium and vitamin D3 strengthens the muscles, promotes regeneration and supports physical performance - ideal for anyone who wants to stay active and counteract muscle loss at an early stage.
The market for dietary supplements is highly competitive and characterized by established brands and similar products. In order to stand out and really reach the target group, a clear and authentic positioning is required. The best way to achieve this is through real application examples - presented by creators who integrate LIVADUR® into their everyday lives in an understandable and appealing way, thus building genuine trust with the community.
Natural muscle loss sets in from the age of 30. Many people notice a decline in their performance as a result, but are looking for effective ways to actively counteract this process - be it through sport, a conscious diet or targeted nutritional supplements. With its Muscle Function Active Complex, LIVADUR® offers the ideal solution.
The campaign focuses on authentic testimonials from creators who have firmly integrated LIVADUR® into their everyday lives. They openly share their experiences in personal blog posts, feed posts, reels and stories - from the first intake to regular use and visible successes after at least 30 days. This practical approach clearly explains the benefits of LIVADUR® and makes them easy to understand for a broad target group. The content strategy focuses on storytelling about muscle health, suitability for everyday use and an active lifestyle - and motivates the community to join in and share ideas.
The Creator campaign increases brand awareness and raises awareness of the special benefits of the Muscle Function Active Complex. Authentic and practical content positions LIVADUR® as a valuable supplement for people aged 35 and over who want to stay active and strengthen their muscles in a targeted manner. The campaign not only promotes awareness of the product, but also directs the target group to the online store. In this way, LIVADUR® successfully establishes itself as a strong, trustworthy brand - suitable for anyone who values effectiveness, quality and ease of use.
