Pharmacy communication, multichannel campaign, social media campaign
© Schmittgall Werbeagentur GmbH
EUNOVA® from Stada Consumer Health offers a wide range of products for a balanced supply of important vitamins and minerals under the motto "Simply well supplied". VivaChrono complements the portfolio as the first 24-hour premium supply based on the principles of chronobiology.
In the highly competitive market for dietary supplements, EUNOVA® faces the challenge of making health-conscious consumers aware of the benefits of a chronobiologically balanced nutrient supply. The campaign aims to emphasize the uniqueness of VivaChrono and inspire the target group for the specific product benefits.
In hectic everyday life, many people find it difficult to maintain a balanced supply of nutrients. They want an uncomplicated solution that helps them to provide their body with all the important nutrients despite a lack of time or an irregular diet. EUNOVA® VivaChrono offers a targeted release of nutrients for energy and resistance during the day as well as recovery and regeneration overnight. The two-layer technology enables a staggered release of the 16 micronutrients.
Adaptation to the biorhythm becomes the central theme of the campaign: with the charming image of a parcel courier who delivers the 16 essential nutrients at the right time - day and night. Humorous elements in the TV commercial show the consequences of not adjusting the timing of nutrient intake and underline the importance of the product innovation. The campaign conveys the message "Important nutrients at the right time" and creates a visual and narrative link between EUNOVA® VivaChrono and an optimized nutrient supply.
The cross-media campaign celebrates the product relaunch of EUNOVA® VivaChrono and strengthens the brand presence. Whether in print media, TV commercials, advanced TV, connected TV, digital platforms or social media - the campaign attracts attention and positions VivaChrono as a pioneer in 24-hour premium care, tailored to the body's biorhythm.
