The Stuttgart-based healthcare agency Schmittgall HEALTH is once again sending out a strong signal against sexualized violence against men with its unconventional text campaign "Tatort Mann "1.
Since 2023, the Stuttgart-based creative agency has been using the hashtag #MEnTOO to raise awareness in this often taboo area for the psychological advice center Ruf und Rat of the Diocese of Rottenburg-Stuttgart.
The new, unusual text campaign, which is currently being rolled out in the form of city light posters and public videos in the greater Stuttgart area as well as nationwide via social media, places the "male crime scene" in the spotlight.
It creates maximum awareness, raises awareness of the issue of sexualized violence against men and in this way ensures that offers of help are perceived more strongly.
Mihaela Macan, psychological counsellor at Ruf und Rat, Stuttgart: "Most of the people who come to us have experienced sexualized violence in their family environment. They come from all walks of life. It is important to give this issue the necessary visibility. We are grateful to have Schmittgall HEALTH at our side as a partner who is committed to this issue with us."
Since 2023, the #MEnTOO initiative has made sexualized violence against men an issue that is perceived by society as a whole. The dedicated website www.men-too.de is a point of contact for victims and their families and provides comprehensive information for the general public.
1 Stands for the linguistic representation of all social genders and gender identities.