Schmittgall HEALTH developed an eye-catching launch campaign for the Testosterone Besins® portfolio expansion. The campaign visually takes up the familiar "sagging" male and convinces with a self-confident message.
Besins Healthcare Germany is expanding its testosterone therapy product range with Testosterone Besins®. Testosterone Besins® is positioned as an alternative to the well-known Testogel® gel therapy. In order to clearly differentiate the product range, the launch campaign for Testosterone Besins® places the product name at the center of communication. Accompanied by the concise phrase: "For patients who are not running like clockwork".
The launch campaign for Testosterone Besins® is supported by a portfolio campaign that promotes the entire Testogel® product range. This also takes up the familiar Testogel® "sagging" motif; a multiple award-winning idea developed by Schmittgall HEALTH.
The campaigns will be played out as print ads in specialist media in the coming weeks. The sales force will be supported in their discussions with doctors with teaser cards, reminder cards and a product folder.