Brushing teeth with conventional manual toothbrushes or conventional electronic toothbrushes is always based on the principle of "brushing". Unintended side effects: Bleeding gums, gingivitis, irritation of sensitive tooth necks, abrasion of tooth enamel. The patented ultrasonic technology from emmi-dent can provide a remedy and cleans teeth particularly gently and effectively even without brushing.
Schmittgall HEALTH is dramatizing this technological superiority of the product with a new creative campaign under the thought "Brilliant white teeth without ouch!".
The idea of the creatives around Gunther Brodhecker, Managing Director Creation at Schmittgall HEALTH: Instead of the radiant teeth usually shown in campaigns, emmi-dent transforms objects that normally irritate sensitive tooth necks into iconic white. For example, a lemon, hot coffee or ice cream cup disappears almost entirely on a white background. The resolving slogan: emmi-dent makes pain invisible.
The campaign is aimed at patients and, with a specially developed specialist campaign, at dentists. It is played out on a large scale via billboard advertising and social media.
