Men with testosterone deficiency often buckle in the face of life's challenges. They sag in their job, in their partnership or in other important areas of life -...
and often do not know why. Schmittgall HEALTH has been visualizing this insight since 2020 in the multi-award-winning sag campaign. So far, the campaign has focused on sensitizing men with testosterone deficiency to the problem and its symptoms, and on initiating discussions with doctors. The often underestimated phenomenon of testosterone deficiency was also communicated to general practitioners in this way.
Now Besins Healthcare is taking the campaign to the next phase and expanding it for urologists. Unlike the previous target groups, for you it's not about awareness, but about the USP compared to other forms of testosterone substitution: The unique Testogel® dosage dispenser enables individualization of the therapy, as the patient can adjust the dosage according to need and life situation.
Consistently, the campaign completely reinterprets the sagging look:
The visuals stage different types of men "bent" and thus Testogel® as the therapy of choice for the new male diversity.
The campaign is now being placed in urology trade media and used in the sales force approach to physicians.