The Nordic Pharma GmbH campaign "Thumbs up for tastenlos", the campaign "Der Wund-Flimmer Effekt", client Flen Health, and the campaign "Örste Hilfe schreibt man mit Ö" for the company Söhngen convinced the jury three times.
"Thumbs up for touchless" is the most successful work this year with 1x Gold and 2x Award of Excellence. The campaign was convincing with its creative realization of rheumatoid joints in X-ray image style, which vividly illustrates that the Nordimet® MTX pre-filled pen from Nordic Pharma is an absolute game changer for those affected.
In the "The Wound Flicker Effect" campaign for Flen Health, the red dot became a stylized symbol for wounds of all kinds. The campaign skillfully shows everything behind wound care by Flen Health and its product Flaminal®.
The Söhngen campaign, on the other hand, which won several Awards of Excellence, was completely different. Here, the product itself - the striking orange first aid kit - becomes a poster and conveys the powerful message "Örste Hilfe is written with Ö - like Söhngen".
In addition, four other works by the Stuttgart-based healthcare agency Schmittgall HEALTH impressed the international jury. The "Happy Red Day" campaign for the Happy Red Day initiative received an Award of Excellence; the further development of the campaign for the Testogel® brand, client Besins Healthcare Germany, scored points in the Banner Ad and Mailing categories. "The first vegan film" by food influencer Maja Leinenbach impressed in the social media category and received an Award of Excellence.
"The award-winning campaigns not only show the versatility of the clients we serve, but also the creative diversity and high quality of our work," says Florian Schmittgall, managing partner and owner of Schmittgall HEALTH Werbeagentur.
