Schmittgall HEALTH adapted the global campaign for Felpreva® and set its own accents for the German-speaking market. Pre-launch advertisements and an attention-grabbing mailing were used to arouse the interest of veterinarians in the run-up to the launch. Now the resolution follows with a launch visual that lets "the cat jump out of the bag" or - better said - out of the wall.
The endoparasitic Felpreva® is effective against endoparasites (various worms) and ectoparasites (fleas, ticks, mites). It shows 13 weeks lasting efficacy against fleas and ticks and is applied as a spot-on to the back of the cat's head on the fur.
The campaign is aimed primarily at veterinarians, but is also intended to support pet owners in dealing with their cats. The launch campaign will be flanked by trade show appearances and online activities.
