Schmittgall HEALTH: Holes in the poster stage Leaky Gut

The print and online campaign, which has been promoting Panaceo Med Darm Repair since last year, sets typographic messages on this topic. The creative twist: Some of the letters look like holes - in keeping with the Leaky Gut phenomenon "holes in the gut." The creative team took this idea to the extreme: for a special poster, they punched out the holes completely. In this way, the phenomenon of holes in the intestine was made visible through the media idea of holes in the poster. The attention-grabbing media idea in POS proximity creates demand and thus rounds off the integrated campaign.