With the slogan "Important nutrients at the right time", the creatives at Schmittgall HEALTH emphasize the importance of a targeted nutrient supply that is adapted to the body's biorhythm. The campaign's likeable protagonist is a parcel deliverer who delivers the 16 essential nutrients from EUNOVA® VivaChrono precisely when the body can absorb them particularly well.
The visual design of the campaign, which is intended to attract attention in print media, TV commercials, Advanced TV and Connected TV, via digital platforms and on social media, stands for the high-quality positioning of EUNOVA® VivaChrono® in the multivitamin food supplement market. Among other things, humorous commercials focus on the positive result of nutrient intake at the right time.
"The activity of various processes in the human organism and therefore also the consumption of the relevant nutrients changes during the course of the day. In addition, there are times when certain nutrients are better absorbed than others. The EUNOVA® VivaChrono formula, which is adapted to the biorhythm, provides the body with micronutrients at precisely these favorable times, allowing them to be used to their full potential," says Corinna Woletz, Senior Account Manager at Schmittgall HEALTH, explaining the concept.
Simple. Practical. Done. The new campaign paves the way for tapping further potential for the EUNOVA® brand. Launched in January of this year, the cross-media campaign will be played out in the coming months with a broad media presence.
