emmi®-pet and its particularly gentle and animal-friendly ultrasonic teeth cleaning systems for dogs are increasingly winning the hearts of dog owners*. For World Animal Day 2021, the viral campaign #AnimalToothTorment, penned by Schmittgall HEALTH, generated maximum attention. With a viral, various social media creatives and the support of selected Petfluencers*, a discussion was initiated around the question: "Is brushing dogs' teeth with manual toothbrushes animal cruelty?". Hundreds of posts on Instagram, Facebook and the like show that dog lovers love nothing more than this: talking shop about the care of their pets with the cold snout.
After the successful start of the campaign on the Word-Wide-Web, emmi®-pet is now taking the next step: the extension towards veterinarian*s.
Veterinary practices already frequently recommend emmi®-pet and are increasingly advertising the high-quality ultrasonic toothbrushes at POS. With messaging developed specifically for veterinarians, emmi®-pet is now addressing precisely this target group. The motifs clearly show that "brushing teeth without scrubbing" is not only particularly pet-friendly, but above all an opportunity to increase sales for recommending practices.
The print campaign is intended to complement the Walldorf-based manufacturer's direct marketing activities and to support the acquisition of partner veterinarians at trade shows.