With the cross-media campaign "Durchhänger" for Testogel®, Schmittgall HEALTH created a great deal of awareness for the topic of testosterone deficiency among those affected, general practitioners and urologists for its client Besins Healthcare Germany in recent years. However, testosterone deficiency in men is and remains a taboo subject.
The radio spot developed by Schmittgall HEALTH for the client aims to raise awareness among men and their partners about testosterone deficiency and its symptoms, and to motivate them to take an anonymous self-test. The spot dramatizes in an entertaining way what doesn't happen with testosterone deficiency, whether in life or in love; finally, it refers to the self-test on testocheck.de, an initiative of Besins Healthcare Germany.
The spot went "on air" in Hesse this summer. Current market research shows that the 4-week radio spot campaign on testosterone deficiency is effective and has a clear impact on respondents' interest in self-testing at testocheck.de.