The hero of the campaign, which is being rolled out for the launch of Cetebe® Immun Aktiv + Pflanzenextrakte in digital media and via a get-to-know campaign, is the product itself. In an elaborately animated tracking shot through the unique two-layer tablet, the healthcare specialists from Stuttgart put the product's selected plant extracts and micronutrients at the center of the communication.
"It was important to us to emotionally stage the high value and the many good ingredients of Cetebe® Immun Aktiv + Pflanzenextrakte. Knowing and, above all, experiencing what's inside; that's what enlightened consumers want today," explains Maren Brutschin, Senior Account Manager for STADA at Schmittgall HEALTH.
As a line extension of the successful Cetebe® brand, STADA positions Cetebe® Immun Aktiv + Pflanzenextrakte as a real power package. With its unique 8-fold formula and the valuable vitamins and minerals it contains, plus selected plant extracts, Cetebe® Immun Aktiv + Pflanzen extrakte is aimed primarily at people who want support for their immune system with vitamins and herbal ingredients in times of greater stress or during the cold, wet season.
The launch campaign for Cetebe® Immun Aktiv + Pflanzenextrakte started on October 2 with broad media presence. From ATV and CTV spots to YouTube, Instagram, Facebook, Pinterest and other digital channels. Parallel to the campaign, a get-to-know-you promotion for the entire Cetebe® range runs until the end of 2023.