Reys was most recently responsible for well-known clients and brands such as BSH-Hausgeräte and Stada Consumer Health at congaz Visual Media and Saatchi & Saatchi. As Global Creative Director at BBDO Düsseldorf, Reys was responsible for the P&G brands Braun and Gillette (DACH) worldwide for seven years. Further stations in his career have taken him to Aimaq/Rapp/Stolle Berlin, Philipp and Keuntje in Hamburg and Publicis Paris, among others. Olaf Reys is a jury member of the Art Directors Club Germany, book author and lecturer at the Salzburg University of Applied Sciences in the Multimedia/Communication Design department.
"For me, design means developing and shaping an idea strategically, systematically and conceptually. With the aim of standing out from the crowd - boldly with a focus on social relevance, innovation and new technologies," says Reys. "It is important to take a differentiated approach to communication and campaign design, just like the topic of health itself. I am delighted to be able to develop new, innovative communication approaches for our clients with the team. The use of AI also plays a central role for me in this."
Reys has been responsible for the creative team of the healthcare specialists from Stuttgart since May 2024. The owner-managed Schmittgall HEALTH is one of Germany's leading creative agencies in the field of healthcare communication.