New attention-grabbing campaign for #MEnTOO

Call and advice - MenTOO - Dark figure
Sexualized violence against men1 is hardly noticed by the public. Together with the Diocese of Rottenburg-Stuttgart and its psychological advice center "Ruf und Rat", the creative agency Schmittgall HEALTH is committed to raising awareness of this issue. Currently with a new campaign that is mainly being played out on social media.

Violence that happens to men is usually not perceived as such by those around them. However, figures show that it is experienced more frequently but often goes unrecognized. Only those who look closely and can sensitively interpret the signs will recognize the assault. The campaign focuses on precisely this fact.

The purely typographic campaign shows, for example, the word "Dunkelziffer" and highlights the final syllable "ER" hidden in the term. This deliberate break in the design grid attracts attention and sensitizes the viewer to take a closer look.

Mihaela Macan, psychological consultant at Ruf und Rat, Stuttgart: "We are delighted to have Schmittgall HEALTH at our side, an agency that is committed to this topic with us. The campaign will certainly help to give the topic the visibility it needs."

The campaign will be played out on all relevant social media channels and will also be seen as a print campaign later on.


1 Stands for the linguistic representation of all social genders and gender identities.


Schmittgall Werbeagentur GmbH
Elke Janson
Albstr. 14
70597 Stuttgart

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