On the basis of a sample of 25 randomly selected Rx brands, the Stuttgart-based healthcare specialists show that consistent brand management is not only compatible with the world of prescription products, but can unfold its effectiveness here as in hardly any other area.
Around 80 percent of Rx products are not consistently branded. This is a huge opportunity for all brand owners to take the decisive step ahead. The white paper shows successful Rx brands, gives concrete recommendations for action and presents proven tools as well as new communication models. It can be requested free of charge on the Schmittgall HEALTH website: https://www.schmittgall.de/rx-und-marke/