The Stuttgart-based healthcare specialists developed an eye-catching launch campaign for the customer STADA Consumer Health to introduce the Silomat® cough suppressant, which has been expanding the well-known Silomat® brand product portfolio since September 2024.
A cold cough is annoying and drains your strength. With the Silomat® product portfolio, STADA Consumer Health now offers a cough suppressant for the individual treatment of symptoms in addition to the well-known and proven cough suppressants.
The central idea developed by the Stuttgart creatives, "Silomat®. And the cough experiences its blue wonder.", positions the proven Silomat® cough suppressant and the new Silomat® cough suppressant as a powerful duo against coughs. With its illustrative and humorous look, the launch campaign stands out from the usual testimonial communication in the industry. The visual focus is entirely on the new packaging. It attracts attention and provides entertainment as a hero in an ambulance look, in bed or as a dancing loudspeaker box.
Developed in close collaboration between Schmittgall HEALTH and its client STADA, the broad-based launch campaign includes both trade and consumer communication for TV, social media and other digital channels. The production was realized by KITCHEN, the animation studio of Jelly London. The visual signature was created by award-winning illustrator Peter Phobia from New York.
"We are delighted with the bold and unique result: a campaign that illustrates product packaging as heroes and is fun at the same time. The concept not only stands out visually, it also gives us the opportunity to reinvent packaging again and again in the future in a wide variety of scenarios and to package it in stories," explains Olaf Reys, Creative Director at Schmittgall HEALTH.
The new Silomat® launch campaign for specialist target groups started in mid-November. PTAs and pharmacists were also provided with advice flyers. For pharmacy customers, a 24-second spot was broadcast on Apo TV. At the end of January, the broad-based end consumer campaign was also launched on TV as well as in digital and all relevant social media channels.
