The new umbrella brand campaign aims to raise awareness of the Multilind® brand's broad product portfolio - in addition to the popular Multilind® healing ointment - in the minds of patients. Lively motifs show how carefree and beautiful life can be with Multilind®, "When life is about more than sore skin again".
The central element of the campaign is the healthy skin corner, which unfolds under the key visual. It serves as a platform for the product and sends a clear message about its effect. The visual language developed by Schmittgall HEALTH embodies the feeling of health and vitality and creates a strong emotional connection to the target group.
"The Multilind brand enjoys great trust among users and today stands for medical expertise through effective efficacy for sore or inflamed skin. The new, fresh campaign paves the way for tapping further potential for the brand. The Multilind effect in combination with the staging of healthy skin and the associated joie de vivre form a strong bracket for this," explains Susanne Helmtag, Head of Marketing C&C, Derma, INN at STADA Consumer Health.
The Multilind® umbrella brand campaign has been running since September in the form of an end consumer print campaign and in product brochures. A broad-based digital campaign was launched at the end of October. Further activities relating to the brand are being planned.