Maya has always drawn inspiration for her recipes from traditional and international dishes, which she reinterprets as vegan and sustainable versions. The important thing is that her creations taste good to everyone, across generations and cultures, and that they are easy to prepare with ingredients that are available everywhere. With this idea, she not only reaches the 1.5 million subscribers of her Instagram account @fitgreenmind worldwide, but her recipes also bring people together all over the world on YouTube and TikTok.
Under the motto "Cooking around the world," Maya now gets to know families through SOS Children's Villages around the world and cooks the family's favorite dish together with them to show that everyone in the world has cooking in common. The first recipe, an eggplant stew from Patshine and her children in Ghana, is getting great feedback from Maya's Instagram community. There is a lot of excitement about the vegan version of African food and fitgreenmind's campaign with SOS Children's Villages worldwide. This project proves that Instagram can do more than just lifestyle and advertising, because online reach connects people and brings the world together over a delicious meal.