At the heart of the campaign are motifs showing masters and mistresses trying to beg for an emmi® PET toothbrush with a heart-warming dog look. The special thing about these motifs: they were developed with the help of AI!
"When developing this campaign, we relied on the use of generative artificial intelligence right from the start," explains Florian Schmittgall, Managing Director of Schmittgall HEALTH. "This allowed us to speed up the entire process from idea to production without compromising on quality. On the contrary!"
Strategically, the campaign starts with the objective of increasing recommendations by healthcare professionals for the emmi® PET ultrasonic toothbrush. The campaign will therefore initially be played out as a print campaign specifically for veterinarians. This will be followed by social media derivatives and sales support measures.
Cüneyt Emekci, owner of Emmi Ultrasonic: "Our team at Schmittgall HEALTH has a special view of our products. That surprises us again and again. We enjoy their campaign ideas! And as we know from the past: so do our target groups".
