Baetter Baking's collaboration with Maya Leinenbach (18) of fitgreenmind is a perfect fit for both parties. Just like the baking startup founded in 2019, fitgreenmind inspires over 2.1 million subscribers worldwide on Instagram and 1.1 million on TikTok, making her the most successful vegan food blogger in Germany. Maya loves to keep her recipes as simple as possible with healthy ingredients without sacrificing taste. She regularly shares content on her social media channels and inspires her fans with plant-based recipe videos and insights into her everyday life.
Maya, together with her management of Schmittgall HEALTH and t5 content, has big plans to become a serious player in the Creator Economy through her own products. In the rapidly growing healthy living market, there is a great need for products that enable a healthier and more conscious life easily and quickly. Through social commerce, the products on the Creator accounts can be brought directly to interested people from the target group. With the co-branded product launch with Baetter Baking, fitgreenmind takes another important step towards becoming a creator brand for vegan convenience foods and healthy living.
The Choc Chip Banana Cookies baking mix was developed in collaboration between Maya and Baetter Baking and is the perfect way for all fitgreenmind fans to bake at home just as delicious as Maya. Like all Baetter Baking products, this baking mix is vegan and made with natural organic ingredients like spelt flour, fruity banana, crunchy chocolate chips, rolled oats and whole cane sugar. For the preparation only (vegetable) milk and oil are needed and after a short baking time the delicious cookies are ready.
You can buy the limited product via the online store www.baetterbaking.com, as well as in selected stores of Rewe, Edeka, Budni and Globus during the promotional period from 15.09.22-15.01.23.
- Cooperation of Vegan Creator fitgreenmind with Start-Up Baetter Baking
- Limited Choc Chip Banana Cookies Baking Mix
- Product is vegan & organic
- Launch: September 2022
- Availability 15.09.2022 - 15.01.2023
- Product available via online store baetterbaking.com and in selected stores of Edeka, Rewe, Budni & Globus