In healthcare communication, it is no longer enough to simply want to appear credible. You have to be - and make it tangible! If you want to gain trust, you need more than just a good idea.
Trust must be designed - like an experience, like a space, like a brand. Trust begins with attitude - and must be reflected in every detail. At every point of the customer journey. It's not about being perfect - it's about being comprehensible. And reliable.
Christian Necker, Managing Director of Schmittgall HEALTH, on strong brands in digital times and what makes them strong.