Schmittgall HEALTH is now setting new standards for patient influencers and social-first campaigns with be PatientCreator. The newly founded business unit develops authentic social-first campaigns with a lasting impact for companies in the life sciences sector and at the same time supports creators in building their brand.
In recent years, large and active patient communities have developed on Instagram, TikTok and YouTube in particular, covering a wide range of medical conditions. Creators enjoy a special reputation there and take an active role in dealing with their health or illness. They usually live with a chronic illness or disability themselves and can therefore provide authentic information.
For companies in the life sciences sector, collaboration with patients who create and disseminate disease-related content on social media is becoming increasingly relevant. This offers a direct communication opportunity with the target group and enables social-first campaigns that are authentic and targeted.
The challenge, however, is that content from patient influencers has not yet been subject to any defined quality standard, although this would contribute significantly to the safety and quality of their statements. be PatientCreator addresses precisely this issue and aims to significantly strengthen health literacy in Germany.
"No impact without quality and professionalism! In order to stand out in the flood between clickbait and fake news, our be PatientCreators are trained in the applicable legal requirements and checked for professional and personal qualifications," says Florian Schmittgall, Managing Partner of Schmittgall HEALTH Kreativagentur.
With be PatientCreator, Schmittgall HEALTH offers life science companies the opportunity to realize social-first campaigns together with patients that use the authenticity and reach of the Creator to communicate in a targeted and sustainable manner.