Schmittgall HEALTH refreshes the brand image for the Antistax® brand for its client STADA Consumer Health with a clear message.
Heavy and painful legs can severely impair quality of life. With Antistax®, STADA Consumer Health offers a product portfolio that uses the power of red vine leaves to simply, quickly and effectively help people with chronic venous insufficiency and its precursors to participate actively in life again.
The campaign developed conceptually and creatively by the Stuttgart-based healthcare specialists puts the claim "Heavy legs? I don't have any!" in an emotional way. At the center is a floating protagonist who, thanks to Antistax®, experiences a completely new feeling of lightness in her active everyday life. This positive feeling is visualized by objects that begin to float around her; until finally the protagonist herself floats.
"The Benefit campaign embodies lightness and agility. It focuses entirely on the positive feeling of the user. The advertising exaggeration using floating objects is eye-catching and highlights the positive aspects of Antistax® with a wink," explains Olaf Reys, Creative Director at Schmittgall HEALTH.
The broad-based end consumer campaign has been running in the media since July 7, 2025: The TV production was realized by KAMERAD FILM under the direction of Sven Stausberg. The TV appearance is accompanied by various digital measures and placements in social media and at the POS.