They are bold, colorful and really shake up the store: Our Hedrinos are declaring war on head lice. For the product launch of Hedrin® Once Natural, we created a team of extraordinary heroes for Stada to make life difficult for the nasty pests. Together they represent the entire Hedrin® product range, with each character representing one of the four products and carrying it with them as a superpower.
Before the big campaign starts, you can get an exclusive look behind the scenes here. So: Curtain up for the Hedrinos!
Fino & Juno - the dynamic duo
The twins are fast, funny and well equipped for every lice case. With their practical superhero backpacks, they go on a lightning-fast lice hunt - and make short work of the little intruders in just 15 minutes with Hedrin® Once Spray Gel and Hedrin® Once Liquid Gel.
Gino - the great protector
No louse can get past him. As the big brother, he reliably protects the scalp from lice infestation. Thanks to the invisible barrier of Hedrin® Protect & Go Spray, unwanted guests don't even have a chance to cling on.
Nino - the natural one
Gentle power for children's heads: Nino works hand in hand with his clever sidekick Bieno. Together they are unbeatable - natural, loving and effective. Their strength: beeswax and selected natural ingredients. With Hedrin® Once Natural, they ensure that lice are repelled gently and effectively.
Stay tuned, because our heroes and heroines still have a lot planned. You'll soon find out what adventures they have and how they protect children's heads.