Schmittgall HEALTH developed a strong communication concept for the relaunch of the Ladival® product range for the client STADA Consumer Health.
Tailor-made sun protection for skin with special requirements - that's what Ladival® has stood for since 1984. For the current relaunch with improved formulation, sustainable packaging and an extended product range, Schmittgall HEALTH developed a consistent communication concept that shows attitude - and is visible on all channels.
The campaign visual is a bright yellow, illustrated parasol that hovers protectively over people in everyday situations. It not only stands out visually and combines the real images with a graphic component, but also supports the new brand promise "Protect what's important the right way". As the visual centerpiece, it can be easily adapted to a wide variety of channels and target groups. Whether it's a family on the beach, a jogger doing sport or children playing in the garden: the umbrella is there where protection is needed - all year round.
A cross-media campaign with 15-second Connected TV spots on streaming platforms such as Netflix, Disney+, Amazon Prime and YouTube ensures maximum visibility. This is accompanied by print ads, e-commerce assets and comprehensive advice documents for healthcare professionals, pharmacies and end consumers.