It's a success story as only Creator Economy writes it: With the goal of one day publishing her own cookbook, Maya launches on Instagram in 2019 and cooks her way through Instagram, TikTok with her Reels during the pandemic in no time,
YouTube and Pinterest into the hearts of millions of people around the world. This makes her not only the youngest successful vegan chef, but one of the fastest growing social media accounts ever.
Her recipe for success? With simple vegan recipes in the right format, the natural and authentic 18-year-old shows that a vegan diet is fun and can be easily integrated into everyday life. Sustainable and simple cooking without meat hits the nerve of the time. Inspired by international dishes, Maya brings together different cultures and generations who cook together worldwide - albeit mainly virtually.
The dream of her own cookbook came true for Maya in October 2021 with her management from Schmittgall HEALTH and t5 content. Available in German and English in Europe, North America and Israel, both in stores and online, "Oh, that's vegan?" has sold a good 30,000 copies to date. In addition to their management, the Stuttgart-based health and influencer marketing experts are responsible for publishing, branding, marketing and e-commerce around Maya and fitgreenmind.
"Finally more followers than traffic lights in Germany... Life goal: achieved!" jokes Maya on Instagram. But that's just the beginning of the Saarland native's career. With her management, she has big plans for the next few years. She is currently developing her own vegan products, is booked for live performances in countries such as Israel or Great Britain, appears as a speaker at trade fairs and wants to dedicate herself to her goal full time after graduating from high school next year: Making vegan food accessible to as many people as possible in an uncomplicated way.
About fitgreenmind
fitgreenmind was founded in 2019 and has currently become one of the largest vegan food channels in the world with 2 million subscribers on Instagram. Maya Leinenbach, an 18-year-old from Saarland, is behind the channel. She loves to keep her vegan recipes with healthy and regional ingredients as simple as possible without sacrificing taste. In addition to her rapidly growing account on Instagram, she is also active on YouTube, TikTok and Pinterest. In addition to numerous collaborations with major companies, she attracts visitors to various trade fairs and vegan events around the world. www.make-it-maya.com
