No matter how much the communications world changes, "Great advertising ideas are not a matter of chance, but the result of a consistently managed value creation process." (Ralf Langwost in "How to Catch the Big Idea). And contrary to what is often postulated, these value-creating ideas do not first emerge in the minds of the creatives, but as part of the communications strategy.
Whether it's about your brand communication, patient engagement, your medical product or your employees - only well thought-out campaigns are targeted and create communication that is not only attention-grabbing, but above all relevant and effective. They are aligned with the lifecycle of your product, and remain agile without losing sight of the goal. This is a challenge that requires market knowledge, experience and know-how, especially in the healthcare industry.
