Kreation mit Geschichte
Brave Ideas for over 30 years
We have been setting standards in healthcare communication for over 30 years - always on the lookout for new, unseen ways to present products and messages. On this page you will find a selection of our award-winning work, which at the time was the epitome of "creative bravery".
1987
Schering | Diane ® -35
Photo love story as disease awareness
Diane® - 35 was the first pill that could be prescribed not only for contraception but also for acne treatment. The goal of the specialist advertisement was to communicate this to gynecologists.
A disease awareness campaign informed young women that the pill not only provided contraception but also helped combat their acne. What made this campaign stand out was its format: an entertaining photo love story in a youth magazine.
1997
Lilly | Humalog ®
The wait is over
1998
Thomae | Thomapyrin ®
A headache thriller
TV detectives solve all cases. But even the most successful of them need a Thomapyrin® tablet when they have a headache. So does Hannelore Elsner in her role as Detective Chief Inspector Lea Sommer.
1999
Pfizer | VIAGRA®
The first Rx campaign without a headline
Does Rx communication always need a lot of text? Our VIAGRA® formula gets to the heart of product performance without words and is internationally understandable. The result is the first Rx campaign without a headline.
2002
Pfizer | Awareness campaign
Erectile dysfunction in the world champion?
2002
Pfizer | Roadshow
Colani truck attracts men
The Healthy Man initiative was literally brought to the streets with the Colani truck as part of a roadshow with the aim of motivating men to get themselves examined for possible risk factors for erectile dysfunction such as high blood pressure, diabetes and lipid metabolism disorders.