The initial situation
The challenge
The Insight
The creative twist
The special feature of Flaminal® is that it covers all three wound phases. In other words, Flaminal® offers "wound care in a new dimension. And that is precisely what became the brand's guiding principle.
From this central idea, we developed a campaign that brings the new dimension of wound healing to life. An iconic red dot creates the impression that a wound is healing right before our eyes. The complementary colors wound red and cyan blue create a flicker effect that lets viewers watch the wound heal.
The result
The campaign for the product launch captivates healthcare professionals throughout Germany and occupies the "wound" field in terms of brand strategy. The campaign was rolled out across the media and repeatedly charged with new core messages.
Whether in social media, a landing page, classic advertising media such as an endless mailing, in measures for field staff or a trade fair appearance - the "red dot campaign" attracts attention and equates Flaminal® with wound healing.
Other projects and campaigns
