The initial situation
NOVAFON is a leading manufacturer of sound wave devices for neuromuscular stimulation. The company has been developing medical solutions for the non-invasive treatment of muscle tension and pain in Germany for over 20 years. NOVAFON products are characterized by their high quality, user-friendliness and scientifically proven effectiveness.
The challenge
Until now, sound wave devices such as the NOVAFON power 2 have often been confused with classic wellness products - a misunderstanding that does not do justice to its role as a certified medical device. The aim of the Creator campaign is to clearly differentiate NOVAFON from lifestyle gadgets, to clearly communicate the medical evidence and to emphasize the broad range of applications for pain (e.g. CMD, osteoarthritis, migraines).
The Insight
The creative twist
Creator stories present the NOVAFON power 2 as a certified medical device - recommended by therapists and used by those affected. The focus is on creators who themselves suffer from conditions such as CMD, osteoarthritis, fibromyalgia or migraines. They use Instagram reels and two coordinated stories to show how they use them in everyday life and their personal benefits. The posts illustrate how NOVAFON differs from wellness gadgets thanks to local vibration therapy and scientific evidence. Discount codes and further information material provide added value and encourage direct interaction.
The result
The campaign clearly positions NOVAFON as an evidence-based medical product in the pain area - beyond wellness clichés. Creators with real application experience create trust and authenticity. The empathetic approach and practical examples increase awareness, downloads and purchase impulses. In this way, NOVAFON is perceived by patients and therapists as a versatile medical solution for different pain patterns.
1.259.378
Impressions
+ 25,9 %
About target*
8
Creator:inside
16
Contributions
18.837
Interactions
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