Health creators are becoming increasingly important for Rx marketing. They are not a fad, but strategic partners for companies that want to align their omnichannel strategies with patient and professional needs.
Trade press, congresses and brochures are still important sources of information for health care professionals. However, digital channels are becoming increasingly important. Not only for patients, relatives and people generally interested in the topic. Healthcare professionals are also using social media to obtain information in addition to traditional media. If you want to be part of the journey, you need to be present here.
An article on the topic of "Health Creator in Rx omnichannel marketing", published in HealthRelations online magazine, October 2025
