Creating awareness across target groups - a multi-award-winning campaign
For the Testogel® product brand from Besins Healthcare Germany, the aim was to break new ground in communication. The result was an independent and quickly recognizable appearance that creates a genuine brand character across all target groups on all communication levels with a wink and sympathy.
A best practice case, published in May 2022 in the specialist magazine Healthcare Marketing.
Addendum, July 2024: The "Durchhänger" campaign has won multiple gold awards in different categories at various national and international creative competitions since 2021. It achieves what many do not: a consistent build-up of brand awareness and, as a result, consistent awareness and added value for the brand.
