More and more doctors are conquering the web as so-called medfluencers and closing a gap in healthcare with their commitment. They are becoming increasingly important for health education and can increase people's health literacy.
A study conducted by the Management Center Innsbruck with the University of Vienna also shows that medfluencers are an increasingly important source of health information for young people.
Care must be taken to ensure that content created by medfluencers is legally compliant and medically sound in order to avoid misinformation and risks. Working with medfluencers then offers life science companies the opportunity to build trust with patients and doctors through high-quality information.
A specialist article on the topic of "Closing the healthcare gap", published in the HealthRelations online magazine, July 2025
