Educational work around health literacy, driven with and from social media, should and must provide reliability. For all sides: for the creators, the followers and the pharmaceutical companies that see creator campaigns as an important component of their patient communication.
Samira Mousa and Florian Schmittgall in conversation with Hanna Sachse about the role - or power? - of a Patient Creator, the be PatientCreator project and why a professional, well thought-out strategy is essential for a successful collaboration between Creator and healthcare customer.
