Patient influencers (patient creators) close an important gap in healthcare communication. They share their lives with their illness on social media. They are primarily concerned with empathy and destigmatization.
Authenticity, approachability and the close emotional bond between patient creators and their community are the absolute unique selling points and opportunities for healthcare communication. Pure healthcare information simply cannot achieve this.
Two patient creators on the importance of patient-generated content in healthcare communication, their role as role models and encouragers and the importance of quality standards for patient influencers: https://www.healthrelations.de/trends/patienten-influencer-agenturen/
