From patients for patients. In the future, social media and patient influencers will play an increasingly important role in improving health literacy alongside visits to the doctor.* They can play a key role in the healthcare communication of the future.
For generations who use TikTok like a search engine, it is more important than ever to provide safer and informative health content that educates and encourages. Therefore, a quality standard that ensures personal suitability, knowledge of the relevant community and compliance with legal requirements is essential.
A specialist article on reputable "patient creators" and the relevance of quality standards for patient-generated content: https://www.healthrelations.de/partner-content/schmittgall-health-patienten-influencer/
*Approximately 80% of the population already searches for information on health topics on social media.