Patient influencers: do we need quality standards?

Schmittgall PatientCreator

From patients for patients. In the future, social media and patient influencers will play an increasingly important role in improving health literacy alongside visits to the doctor.* They can play a key role in the healthcare communication of the future.

For generations who use TikTok like a search engine, it is more important than ever to provide safer and informative health content that educates and encourages. Therefore, a quality standard that ensures personal suitability, knowledge of the relevant community and compliance with legal requirements is essential.

A specialist article on reputable "patient creators" and the relevance of quality standards for patient-generated content: https://www.healthrelations.de/partner-content/schmittgall-health-patienten-influencer/

 


*Approximately 80% of the population already searches for information on health topics on social media.

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