Inspire practitioners, break down barriers and provide safety in use - that was the task for the communication concept we had to develop for the German market launch of an antidepressant for our client Janssen-Cilag.
The result: a concept that provides the right communication and service materials at the right time according to phases - orchestrated by the customer's pharmaceutical sales force. An innovative launch whose strategically well thought-out approach paid off for the client.
A best practice case, published in May 2021 in the specialist magazine Healthcare Marketing.
