Healthy brands: health as "the next big thing"

Knowledge

Companies need to integrate health issues into their brand identity and position their brands as supportive and caring. Then they can meet the rising expectations of consumers.

Companies should therefore be aware of their social responsibility and use their platform to make an honest and meaningful commitment to healthcare. But how do brands manage to create a sustainable and credible commitment in the healthcare sector?

A specialist article with selected examples of how brands have successfully found their white spot in the healthcare sector:
https://www.healthrelations.de/healthy-brands/