Advantages of DXP
The digital experience platform (DXP) is increasingly becoming the new standard for web platforms. It is replacing the traditional websites of large companies and organizations.

In the pharmaceutical and healthcare sectors in particular, DXPs are enabling significant further development of digital communication - and setting new standards. As this current use case illustrates. It describes the introduction and further development of a Digital Experience Platform (DXP) at a pharmaceutical company in Germany in collaboration with Schmittgall HEALTH.

A use case published in June 2024 in the specialist magazine Healthcare Marketing.

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