Real detox is intestinal detoxification: eye-catching campaign appearance for Panaceo Basic Detox pure
Detox products are few and far between in German pharmacies. The topic of intestinal detoxification in particular tends to lead a shadowy existence. This is new territory for German pharmacies and an opportunity for Panaceo Basic Detox Pure, a medical product for natural intestinal detoxification from Dr. Kade Health Care.
For the product launch, we developed a mix of print and online measures together with the client as part of a comprehensive multi-channel campaign, which was primarily intended to reach pharmacies and alternative practitioners.
A best practice case, published in August 2020 in the trade magazine Healthcare Marketing.
